Featured Work
Brand Strategy
Pedego was a highly differentiated brand with a Net Promoter Score of 72. We achieved an estimated 7.9% market share with an industry-leading operating margin of 17.8%. This internal document provides a behind-the-scenes glimpse of a winning strategy.
Sales Materials
The hello, fun…® magazine was created to share the joy of owning a Pedego. It’s packed with inspiring stories and useful information. This is just a sample of the printed materials, signage, displays, and custom graphics provided to Pedego stores.
Brand Brief
This brief was the output of a brand workshop following a listening tour with 34 utility industry professionals. It was the first phase of a high-impact 90-day marketing jumpstart that contributed to triple-digit sales growth.
TED Talk
It was a great privilege to bring TS Conductor’s message to the main TED stage. Supporting the CEO’s talk from concept to delivery included script writing, fact-checking, and launch promotion that generated over 290 thousand views within the first month.
“Line Logic” Technical Content
TS Conductor’s customers are engineers who are intellectually curious but skeptical of grandiose marketing claims. The "Line Logic" series combined educational videos with supporting articles to explain complex concepts without being overly promotional.
Sales Toolkit
Introducing new technology to the conservative utility industry is like preaching the gospel. It relies on personal relationships and one-on-one evangelism. These tools equipped our sales team as well as internal champions within utilities to advocate for TS Conductor.
Lead Generation
Supporting the TS Conductor sales team with high-quality leads was a top priority. One example is a targeted email campaign to senior utility engineers that achieved a 32.3% open rate and generated 71 qualified leads by providing valuable educational content.
Digital Advertising – National
Pedego’s cost-effective digital marketing tactics resulted in a 37.2% compound annual growth rate of sales with an average marketing budget of only 6.1%. This fun video was part of campaign featuring real-life Pedego customer William Shatner.
Digital Advertising – Local
Pedego’s hyperlocal digital advertising campaigns yielded an estimated 6.9x ROAS. They included Google search ads, Bing (Microsoft) search ads, Facebook/Instagram social media ads, and Google display ads.
Word of Mouth
Word-of-mouth was the foundation of Pedego’s marketing. For example, the exclusive Pedego Ambassador program generated over $1.2 million in incremental revenue each year. The average Ambassador was responsible for $29,673 in sales.
Dealer Development
A world-class dealer development system helped increase the Pedego store count from 34 to over 220. This introductory film was part of an automated sales process that made it fun and easy for candidates to explore the opportunity.